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Hello Contract Win

14/10/14

We are pleased to announce that Zebra was chosen to supply the pre-press for Hello!’s new launch. Hello! Fashion Monthly, an upscale glossy fashion magazine.

Charlotte Stocking, publishing director of Hello! comments: “We initially asked 5 companies to submit their written proposals, from this, the two successful SE1 based pre-press companies were asked to produce a 116pp dummy issue from the same files, which were then printed and finished as the live magazine would be. This allowed us to not only evaluate how each company performed during the pre-press process but we also had two magazines to pore over and compare. It was clear from the feedback of our production department that Zebra were the more proactive of the two companies who engaged with us more readily, pointing out errors or enquiring whether we had better versions of the supplied images and did not just focus on sending the completed pages back as soon as they could. There were several pages where the difference between the companies was very evident, Zebra seemed to grasp the upscale nature of this title and really delivered when we asked them to help images that were originally quite poor”.

Richard Gambling, sales director of Zebra says: “the pitch was quite unusual in that we produced an entire magazine but this did give Zebra the chance to show Hello! what we would be like to work with going forward, we took the view that the test should be as representative as possible of our normal working practices. Although cost was an issue, we got the feeling that Hello! were looking for a partner rather than just a pre-press supplier and really appreciated the whole package that we offer and the help we could give to bring HFM to market”.

He continues: “We are naturally delighted to be selected for this project and look forward to working with Hello! for many years. It’s quite refreshing that Hello! believe there is still a market for a new printed ‘glossy’ and I wish them every success with their more focused approach of the genre”.